What are the marketing characteristics?

-Marketing services are the intangible acts behind how you interact with your customers, often referred to as the customer "experience." With the wide variety of marketing vehicles including advertising, promotions and social marketing, the whole point of why and how we market may get diluted. There are some distinct characteristics of a marketing service that make it easier to decipher if your message is appealing to your customers. Characteristics should be engaging, original, and convincing.